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We need your help. 




All donation amounts are welcome and appreciated. If you would like to make a donation in an amount that is not shown below please send a check to:

Keep It Green Advocacy, Inc.

P.O. Box 1922

Pawleys Island, SC 29585

Our future depends on your generous support. We must act now before it is too late. Once our community has been compromised by over-development, it cannot be undone.

KIGA spends countless hours working to protect the land, quality of life, and natural character of the Waccamaw Neck, by monitoring land use, zoning, and county government activity for compliance with the law.

KIGA is funded entirely by your tax deductible donations, 100% of which go toward protecting the Waccamaw Neck.

For more details about KEEP IT GREEN ADVOCACY, please click HERE.


Thank you for your continued support!


Litchfield Racquet Club

Keep It Green was founded while opposing the demolition of the Litchfield Racquet Club to make way for high density housing - a request to build more than 100 condominium units!  The developers were turned away several times and Keep It Green was on the way to becoming a credible voice of the residents of the Waccamaw Neck.

Kings River & Waverly

In 2020, there was a request to rezone property at Waverly and Kings River Roads and increase the residential density. This request threatened additional traffic congestion at an already busy intersection and additional flooding in the surrounding neighborhoods.  Thanks to the work of KIG, the request was amended to maintain a lower density and thankfully, nothing has been built on the site to date.

Petigru Apartment Complex

Keep It Green organized and led an  overwhelming number of community residents in successfully opposing an out-of-town developer's request to rezone a 14+ acre parcel of land on Petigru to allow construction of a 182-unit multi-family apartment complex. 


  • MERCOM REZONING (Pending): Pawleys Island residents packed council chambers to oppose rezoning of the MERCOM PD for HIGH DENSITY development on land currently zoned for NO residential use and ZERO residential density in the traditional minority community of Parkersville. Notwithstanding that Planning Commission had voted 5-0 to DENY the zoning change on the basis that it violates the comprehensive plan, Councilman Steve Goggans, who represents the district in which the project is proposed, led the vote to APPROVE the rezoning. Our legal team is considering next steps.


Click HERE to see KIGA position statement.​

  • PARKERSVILLE & PETIGRU (Suit filed): Lawsuit filed on October 24, 2022, against Georgetown County for approving two high density multi-family subdivisions in the Parkersville neighborhood of Pawleys Island on land designated as medium density in violation of the Comprehensive Land Use Map and state law. The Planning Commission voted to DENY both.  As part of this legal action, KIGA is requesting the county to bring its zoning and land use decisions into compliance with state law requiring zoning to follow the comprehensive plan.


  • MARBOEUF COURT (Spring 2022): This developer sold the land and moved on after the Planning Commission voted to recommend DENIAL of a zoning request to substantially increase residential density on a lot currently zoned R-1 (one house per acre) to R-10 (more than 4 houses per acre) on a 1.1 acre lot along the marsh on Pawleys Island Creek. KIGA represented a number of neighboring landowners who vehemently opposed this, including the family of Governor McMaster. There were more than 220 letters of opposition and a big crowd turned out for the hearing.  


Click HERE to see Letter to the County on this issue.

  • RETREAT AT STABLE (Spring 2022): Due to strong opposition by neighbors and KIG, this developer met with KIGA and community leaders and has substantially modified its plan to fall within appropriate density limits and to put other land on Petigru Drive into a conservation easement so that it can never be developed.

  • COACHMAN DRIVE (Appeal filed): Due to strong opposition by KIG and community residents, a developer withdrew his request to change zoning from residential to commercial in the midst of a longstanding heirs' property community. There is a related lawsuit pending whereby this developer sued neighbors to try to get the right to build a road through the yards of private residences in this neighborhood. KIGA is representing the heirs' property owners opposing this in court. This case is now on appeal to the SC Court of Appeals.

Click HERE to see Appellants' Initial Brief.

Click HERE to see Appellants' Reply Brief.

  • PRINCE GEORGE (Suit filed): Lawsuit filed on January 9, 2022, against Georgetown County for granting a rezoning to double residential density on the Goff property near Prince George along a dangerous stretch of Highway 17 across from Hog Heaven. The court ruled in our favor on Defendant'a Motion to Dismiss and that issue is now pending in the Court of Appeals.

Click HERE to see Opposition to Motion to Dismiss.

Click HERE to see Summons and Complaint.

  • COMPREHENSIVE LAND USE PLAN UPDATE (Pending): Working to insure meaningful public input in land use plan update and no increases in residential density on the Waccamaw Neck!

  • PAWLEYS ISLAND (February 2022): Successfully opposed a zoning change by an out-of-state developer to put a self-storage facility in a historically and culturally significant neighborhood in Pawleys Island.

  • WACHESAW (January 2022): Successfully settled a proposed zoning change on Wachesaw Road in Murrells Inlet to increase residential density. Developer and attorney listened to residents and agreed to amend request to no density increase.

  • HAGLEY (October 2021): Successfully opposed a proposed high density zoning change in Hagley near King's River Road. Developer listened to residents and withdrew his request.

  • PETIGRU APARTMENT COMPLEX (2020-21): Successfully opposed out-of-state developer's proposed zoning change to high density for a 182-unit multi-family apartment complex on Petigru Road at Mercom.

  • WAVERLY (2020): Opposed a requested zoning change to increase density at Waverly and King's River Road. County approved the Flexible Design District, but developer backed out.

  • LITCHFIELD COUNTRY CLUB (2019): Successfully opposed a requested high density zoning change to build 108 condominium units in Litchfield Country Club on racquet club property.